Danes was Sydney's best kept coffee secret.

We unearthed the truth to share a more powerful story.


Danes is one of Australia's highest awarded coffee roasters, yet it's brand positioning and image simply didn't reflect it. Danes packaging was lost in a sea of competitors.

Working with Design genius Steven Arnold from Iconika, we delved deeper to discover the real Purpose behind the brand and the people that run it, and developed a new Brand Promise, and new verbal and visual ID that reflected Danes' true value, and aligned the quality of their product with its brand persona.  


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