A personal care company with a Mission to make skincare natural and safe needed help to explain and communicate its Purpose through its Branding.

 

Harvest Garden's owners, Luke and Lanae Scobie are on an urgent Mission to raise awareness of the dangers of skincare products formulated with petrochemical additives. They hand-make safe, natural skincare products which are free of 'nasties.'

They had a clear understanding of their Purpose - they just needed help to communicate it, and to align it with their brand presentation. That's where I stepped in - to help define and communicate their brand Purpose and Mission and to translate it into a new brand positioning, with a new logo and pack design that aligns perfectly with their Brand Promise.

 
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