Define Your Purpose.
Win their Hearts and Minds.
When you explain your Purpose – what you believe in, what you stand for, and why you exist – people intuitively know if they can trust you. That’s because people want to buy brands and work for companies that they can trust. If you don’t communicate your ‘Why’ or Purpose, they can’t tell whether they can trust you or not. And trust is essential to a successful long-term relationship.
Our Purpose is to help people explain their ‘Why’ in a deeper way – so it makes a connection within themselves, with the people they work with, and with their customers.
Our Mission is to align people, brands, culture and communications with their Purpose.
We provide coaching, consulting, and workshops that align brands, businesses and teams with their Purpose.
Who we help.
We work with:
-
SME Business Owners
– Struggling to stand out from the crowd, and looking for a more authentic way to explain what they do that’s authentically unique -
Business Leaders with teams who what to:
– Improve morale and/or engagement
– Unify their team behind a genuine culture
– Align their strategies and activities with their Purpose -
Start Ups
– Searching for an easier and more authentic way to define their uniqueness and to translate this into their brand identity and marketing communications
What we do.
We create:
- Purpose and Mission statements that articulate your ‘Why,’ inspire and unite.
- Brand Stories that make a deeper connection, and which becomes the foundation for all your internal and external communications.
- New brand names aligned with your Purpose
- Brand videos that give you the tools to explain your story simply and effectively
We run:
- One-on-one Purpose and brand coaching sessions for business owners and leaders
- Team workshops to inspire, involve, and align them with the brand’s Purpose
- Talks and presentations on the power of Purpose and how to use it in business
What we stand for.
We believe Purpose is the new secret ingredient – essential for long-term success.
We exist to help change the way people, businesses and brands work:
– From autopilot, to working on purpose.
– From working for the money, to working with passion and clarity, fully aware of what they contribute, and how it sustains and inspires them.
Refocus.
The secret to defining your ‘Why’ is not to think about it. Your Purpose is founded on your beliefs and drivers, which lie within the subconscious part of the brain, not the thinking part. So the quickest way to access purposeful, creative thinking is to relax and tune in to that deeper part of the brain.
It’s also important to unwind and re-set your brain when you are feeling stressed and overloaded with the number of things you need to get done.
Here’s a free 5 minute exercise designed to help you do just that.
Services.
Click here to access the self-guided video course to define your authentic business story and attract customers who appreciate your true value.
Click here to start your one-on-one coaching & consulting journey to define your Brand Purpose and Story, & create marketing communications that cut through the clutter.
Click here to develop your genuine Purpose & Mission, and define your Authentic Brand Promise, to bring your team closer together, and to align all your strategies and activities with your Purpose.
Testimonials
Check out our testimonials For The Animal Totem Experience
“Working with Justin, I have experienced a turnaround in my business like I’ve never seen before. I was stuck, I was under-charging, and was under-valuing myself. I’m ecstatic…within a few days of my session with Justin I booked my first virtual event for over 200 people.”
Dene MenzelFounder at Branthem® 
"Just thinking about my Animal Totem fills me with everything I have learned about his representation. He’s become a symbol that has increased confidence and conviction in my ideas, with a sense of freedom and vision that I can access at will."
Steven ArnoldPartner - BeingIconic 
"Justin’s unique meditation exercise allowed me to explore my inner landscape, gain a deeper understanding of my purpose, and define my unique qualities and natural gifts."
Irena GellerOwner of Eat With Freedom 
“I came away with clarity and purpose. Justin is incredibly knowledgeable and supportive and I would highly recommend working with him.”
Cindy ShamesFounder, Believe By Design Business Coaching 
“Gave me a deeper understanding of my purpose and insight into a different approach, rather than cognitive thinking. Made me realise how much passion I have for what I do and my reason behind it. I’d recommend this to any business person who needs clarity.”
James HarmanCEO, Snap Talent International 
“I found a lot of courage in my Animal Totem. I realised that I was fearless, not to be messed with. Before I was sitting on the fence, scared to stand out and make a difference. Now I never say no to an opportunity and spend a lot more constructive time working on my business rather than in my business.”
Krys LojekKrys Lojek Nutrition 
"Justin's animal totem technique has helped me connect with a deeper understanding of who I am, and a better understanding of my gifts and unique qualities. I can now bring these qualities into my business, through my client interactions, and what I offer."
Anne CotterellFounder, Red Leaf Studio 
“Justin takes you on a journey to uncover huge potential that’s locked deep down inside you. The process is simple to do, easy to understand… but most importantly, it’s true to you.”
Marc NeumannCEO - Roar Energy 
"Justin’s guided meditations took me to a deeper place of understanding. They have given me some core insights that I hadn’t previously understood.”
Carolyn Butler-MaddenChief Purpose Activist, The Cause Effect 
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Let’s Talk.
To arrange a complimentary 20-minute consultation with Justin to discuss your business needs, please click the button below.
Brand Purpose .Co 2012-2020