Brands founded on Purpose do far better than those that aren't.
A recent Kantar Millward Brown Study in 60 countries showed that when companies or brands are clearly linked to a purpose, 80 per cent of them outperform the market.
Purpose drives and inspires people inside and outside of the brand. But Purpose is usually hidden from view.
My Mission is to uncover the truth of your Brand's Purpose: why it exists, what it is here to do, and how it can make a difference. I work with companies and creative agencies to define what makes their brands special, and to craft authentic brand stories, brand names, engaging taglines, and strategic marketing communications that inspire their teams, customers, and business partners.