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Uncover your Brand Purpose, and connect with the right customers.

Traditional marketing is dead - along with the idea that you can look for a gap in the market and promote your way to success. Today's customer is looking for authenticity, and this book will help you find it.

MiD is designed to help you discover and define your Brand's Purpose, so you can clarify what your brand genuinely unique, and to align every aspect of your brand with its Purpose. It's the gateway to a new and more authentic way to market your brand. 

To order your copy of this ground-breaking book,  just complete the quick form below. The book is available in paperback, priced at $24.95.