Traditional Purpose and Mission statements can lack authenticity, passion and motivation. That’s because they are written from the head, not the heart. They are usually financially and goal-driven, not dream-driven.
I’ve developed a new way to interpret and explain the purpose of a brand, so it makes a deeper connection with the tribe it exists to serve. From this foundation business strategies, internal culture, and brand communications can be developed authentically and in alignment with a clear and connected Purpose.