Here are a couple of recent projects to highlight the work we do.
Danes was Sydney's best kept coffee secret.
We unearthed the truth to share a more powerful story.
Danes is one of Australia's highest awarded coffee roasters, yet it's brand positioning and image simply didn't reflect it. Danes packaging was lost in a sea of competitors.
Working with Design genius Steven Arnold from Iconika, we delved deeper to discover the real Purpose behind the brand and the people that run it, and developed a new Brand Promise, and new verbal and visual ID that reflected Danes' true value, and aligned the quality of their product with its brand persona.
On a Mission to make skincare natural and safe, Harvest Garden needed help to explain and communicate its Purpose through its Branding.
Harvest Garden's owners, Luke and Lanae Scobie are on an urgent Mission to raise awareness of the dangers of skincare products formulated with petrochemical additives, and to provide a genuine, effective alternative. They hand-make safe, natural skincare products which are free of 'nasties.'
They had a clear understanding of their Purpose - but they needed help to communicate it, and to align it with their brand presentation. That's where I stepped in - to define and communicate their brand Purpose and Mission and to translate it into a new brand positioning, with a new logo and pack design that aligned with their Brand Promise.